User growth runs through the entire life cycle executive list of the product, but the methods used at different stages are different. Many people have gone into misunderstandings when doing user growth, resulting in a lot of useless efforts. The author executive list of this article summarizes some common misunderstandings in user growth and shares them with you. Many new product users will fall into some misunderstandings or apply some methods to do it, which are often ineffective. This article sorts out some common problems and solutions in the use of augmented work.
01 Several common misunderstandings about executive list using increase 1. Does increase equal to new channel? Usage growth is, by definition, the growth of user scale, which runs through the entire product life cycle. Different development stages of products use different ways of increasing, mainly including: new, retention, promotion and recall. In other executive list words, pulling new products is only a means of increasing use, and pulling new products is not necessarily suitable for all product stages.
In short, use increase should not only be understood as executive list channel operation, but should be multi-dimensional thinking as product service. 2. Directly apply industry customary methods or past experience Different products, different executive list businesses, and different time periods will have different users, business goals and problems. We need to think more about growth methods and product methods that match the product stage and business form, and we cannot directly apply some experience from other products.