domestic e-commerce membership still has a long way to go. In the process of promoting the development of the membership system, domestic e-commerce platforms should control the content. Only when consumers enjoy "value-for-money" membership services through membership payment can they attract more users. Join, and even increase user retention.
As for the content construction, it is also a key node for the community e-commerce mentioned above. Content is the key to successful platform transformation and evolution From the perspective of Xiaohongshu and Mogujie, both are developing e-commerce on the basis of the community, and the operation of the sms marketing service community is actually the operation of the content. Today, Xiaohongshu's access to Taobao has actually expanded its content types and distribution channels, but this "marriage" has also buried a hidden danger for it, that is, will it fall into a "praise area"? After all, when Xiaohongshu is connected to Taobao, many merchants will flood in.
In this case, the content of Xiaohongshu may deteriorate. Therefore, content management has become the key to the long-term development of Xiaohongshu. Coincidentally, the development of community content is also one of the focuses of Mogujie. At present, community content occupies the first screen of Mogujie,