It’s important to have a very clear appreciation Special leads of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies Special leads and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your brand and your marketing’s overall success. There’s no doubt that all of this data can be a huge blessing. When it comes to your brand, it can also be a curse.
Why? Because while data can tell you the aggregated story of the Special leads people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. And if you do that, you’re making a big mistake. Here are three mistakes that you need to avoid when it comes to data and your brand strategy. 1. Forgetting that Data Is Made up of Emotion-Driven Special leads Human Beings In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation. Your data can Special leads show you that your visitors chose logo
A over logo B. It can also identify which image at the top of your landing Special leads page created the most conversions. But it can’t tell you why. And at the heart of it all, the why matters. Before any of your customers are numbers in your marketing data, they’re human beings. They Special leads make emotionally-based decisions—and then perhaps try to justify them with logical, rational explanations. The numbers in your analytics program, no matter how nicely they’re displayed, can never tell your customer’s whole story. For example, the reason why Susan completed the lead form on your landing page—