Fresh food e-commerce has been very hot in the past executive list two years. The impact of the epidemic and the habits of young people have made the fresh food e-commerce business develop smoothly. The method of community group buying has also become popular, and many e-commerce platforms will use it. Offline promotion is used to obtain traffic; the executive list author of this article shared the private domain traffic operation of Meituan Maicai, let’s take a look. In the second half of 2020,
The most common situation at that time was that executive list when you strolled around the community casually, you could meet ground pushers in uniforms of various colors, give you benefits, and let you download the APP to buy vegetables. These Internet giants are obviously accustomed to using traffic thinking for everything, but such a large-scale money-burning model is v destined to not be sustainable for a long time. Therefore, these e-commerce companies have to think:
After spending a lot of money to attract traffic, how executive list to keep these traffic to achieve repeated conversions? If you just stop at attracting traffic to your own APP, it is easy to cause a large loss of users due to the low open rate. Building your own private domain traffic pool based on corporate WeChat has become the choice of many e-commerce executive list companies. Next, let's take a look at how Meituan Maicai operates in private domain traffic operations to support its own community group purchases.